Scatter My Ashes at Bergdorf

Something you might not know about me is that Bergdorf Goodman’s is one of my happy places.  After I glide through their gilded doors on Fifth Avenue, I take in the beauty of the place and then exhale,  knowing all is well with the world.

Call me a fantasist if you like, but for me shopping at Bergdorf is like going to the theater.  Within its walls, there are so many glamorous stories and fantasies that are acted out. For some Bergdorf is a shopping aphrodisiac. For me it’s a source of endless inspiration.  Look no farther than their Christmas windows for proof!

I always make a point of dropping by Bergdorf’ when I’m in New York, knowing that if fashion had a home this would be its address. I like the fact that the store is broken down into small boutiques and the service is beyond compare.

There are always new additions to discover. Last week, I was welcomed into Linda’s, which is a 600-square-foot-shop-within-a shop on the 4th floor of Bergdorf’s.  As the name implies, it house a selection of items curated by Linda Fargo, Bergdorf’s public face and style maven.

It’s a treasure trove of the most eclectic assortment of fashion, accessories and home furnishings. Come have a peak.

A total New York City institution, Bergdorf has been in the spotlight in a major way since the documentary Scatter My Ashes at Bergdorfs was released in 2013. If you haven’t seen it yet, I really advice you to do so soon.

Featuring a slew of cameos from Karl Lagerfeld to Giorgio Armani, the film recounts peoples’ favorite Bergdorf memories, as well as sheds some light on the store’s rich history. Their tales paint a glossy valentine to what is often described as the “best store in the world”.

Did you know that one of the store’s founders Edwin Goodman had a swanky penthouse apartment of the top floor of department store; or that Elizabeth Taylor once custom-ordered 200 pairs of white mink ear muffs, for everyone on her Christmas shopping list. The real kicker was that she needed them the next week before she jetted off to spend the holiday in Gstaad.  Bergdorf Goodman is also responsible for jump starting Michael Kors’ career.




Tag along as I share musings on everything from family to business, which will hopefully inspire you and stir the mind. I am happy that you are along for the journey. Here’s to Living Lively!


  • LadyofLondon
    May 24, 2017 at 2:39 pm

    Thanks for sharing Jennifer! Bergdorf’s is always one of my favorite places to shop (and have brunch) in New York! Can not wait to check out that boutique xx

  • Jennifer
    May 24, 2017 at 11:57 pm

    Great to hear from you1 Yes, the boutique is worth a visit!

  • Jennifer
    May 24, 2017 at 11:58 pm

    Happy place, indeed. My econ prof at Wharton
    Dr. Weintraub said if anyone wanted to
    know about the health of the US economy, they
    could look at the sales receipts at Bergdorf, for
    sales were directly correlated to the rise
    and fall of the stock market.

    Bergdorf’s is an inspiring place, like the Met Museum or
    the Frick.

  • Jennifer
    May 24, 2017 at 11:59 pm

    That makes a lot of financial sense. Loved hearing about the correlation!