Stepping out in Beneduci’s shoes! Bespoke San Francisco, Part 2
Walking into Beneduci’s sunny showroom and workshop on San Jose Avenue in San Francisco, I feel like I’ve stumbled onto a hidden treasure.
From the quality of the shoes to the level of care for the customers, it’s clear that the owner and master craftsman Frank Beneduci really puts his heart and sole into crafting U.S. made shoes.
Trained at Milan’s ARS Sutoria Schin, he is in love with the American shoe-making technology and manufacturing methods of the 1930s and 40s. So this passion has led him on a hunt for authentic 1940s shoe-making equipment, which has taken him to all corners of the United States.
The leather he uses to make the shoes is largely from Italy. So by combining US technology with European leather, Beneduci creates high quality designs in the workshop, which is visible from the showroom. If you’re really lucky, he may even let you take a closer look at his 1940’s era shoe machinery still in service.
Beneduci’s shoes, which range in price from $500 to $1,500, run the gamut in styles for both genders, from a classic Chester derby to knee-high Nancy motorcycle boots, wingtips and everything in between. The average shoe takes up to 20 hours to make and are made to last.
It’s really nice to see the resurgence in popularity of American brands that are still made in America, and a greater interest in smaller American-made brands like his.